Does Email Analytics Track How Long a Message Was Open?
No — email analytics tracks whether and how many times a message was opened, not how long it was open or how long a member spent reading it. There's no "time spent" or duration metric anywhere in Message Center reporting.
Where to see this
- Go to Message Center > History and open a sent message. The Details tab shows a total Opens count for the whole send.
- The Recipients tab breaks that down per person, with an Opens column showing how many times each recipient opened the message.
When would this come up?
- A board member asks how long residents actually spent reading a newsletter — that level of detail isn't tracked, only whether/how many times it was opened.